Independent Design Studio

Considered, Crafted, Delivered.

FORME is a small studio building brand, digital and motion systems for companies who care about the details other studios skip.

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Selected Work 41 Clients Served

Brand Systems·Digital Products·Motion Design·Art Direction· Brand Systems·Digital Products·Motion Design·Art Direction·

01 — Story

FORME began as a two-person type & identity practice in 2016 and has grown, deliberately slowly, into a studio of twelve working with founders, product teams and cultural institutions across three continents.

Our name means shape — the idea that every brand, product and interface is a form waiting to be found rather than invented. We don't chase trends. We look for the underlying structure of a business and build a visual language precise enough to hold it, and flexible enough to grow with it.

The result is work that reads as inevitable: understated, confident, built to outlast the season it launched in.

02 — Services

Six disciplines,
one continuous process.

Hover each stage to see how it compounds. We rarely run one in isolation — most engagements move through all six.

01 Discovery Positioning, audit, competitive landscape.

02 Strategy Narrative architecture and brand platform.

03 Identity Mark, type system, colour, motion principles.

04 Digital Sites, product UI, design systems.

05 Motion Launch films, UI motion, sonic identity.

06 Systems Guidelines, tooling, ongoing partnership.

03 — Evolution

2016 Studio Founded

Two founders, one shared desk, a handful of type-design clients.

2018 First Brand System

Full identity for a Berlin fintech — our first six-figure engagement.

2019 Digital Practice Opens

Hired our first product designer; sites and systems join the offer.

2021 Motion Studio

A dedicated motion team, built around one obsessive animator.

2022 Twelve People

We stop taking on every brief. Fewer clients, deeper work.

2023 International Studio

Remote-first across Lisbon, Toronto and Seoul.

2024 Design System Practice

Ongoing retainers for scaling product companies.

2025 FORME Type

An in-house type foundry, for the marks that need a custom voice.

2026 Where We Are Now

Twelve people, three studios, one process.

The Universal
Studio. Bold.

Sketch

→

System

From Sketch to System

Every FORME identity starts the same way: pencil, paper, a single mark drawn a hundred times until it stops looking designed. Only once that mark is right do we build outward — into type, into colour, into the grid that will hold a product for the next decade. The studio blends old discipline with new tools effortlessly, from the sketchbook page to the design token.

04 — Capabilities

Nine ways
we shape a brand.

FORME works end to end, from the first mark to the shipped product. Every capability below has shipped inside a single engagement.

Brand Identity

Marks, systems and guidelines built to survive a decade of product change. We design the logic behind the logo, not just the logo.

Web Design

Marketing sites and product front-ends with the same restraint as our print work — fast, typographic, built on real content.

Motion Design

Launch films, interface motion and sonic identity, treated as a discipline in its own right, not an afterthought.

Packaging

Structural and print design for physical products, from first prototype to production run.

Art Direction

Photography, campaign and editorial direction that keeps a brand's world consistent across every surface.

Typography

Custom and customised typefaces through our in-house foundry, FORME Type — for brands that need a voice no one else has.

Editorial

Reports, books and long-form publications designed with the same rigour as a launch site.

Digital Products

Design systems and product UI for teams shipping fast without losing the brand along the way.

Spatial Design

Signage, environmental graphics and exhibition design for studios that live beyond the screen.

05 — Craft

Drag to see
concept become execution

Concept — Sketch

A rough idea commands attention — bold, loose, unresolved.

Execution — System

The finished system retreats into clarity — balanced, open, considered.

Strategy

Where Two Ideas Become One

Every strategy deck feeds directly into the identity work, and every identity decision feeds the digital build. FORME's process is quietly joined at every seam — designed to let a brand move without interruption, preserving its logic while adding a layer of craft most people feel before they ever notice.

Engagement Chart

Twelve designers shape bold systems, bringing decade-long craft to every launch.

Discovery Strategy Identity Digital Motion Systems Retainer Partnership

06 — Reach

0 Clients Served

0 Countries

0 Industries

Continuously working since 2016, FORME's client base has steadily expanded — from independent founders to listed companies, spanning finance, culture, hospitality, health and technology, across fourteen countries.

FintechHospitalityPublishingHealthRetail CultureReal EstateEducationClimateConsumer Tech MusicArchitectureFood & BeverageFashionNon-profit

Every Detail, Perfectly Placed

Craft Principles

Inspired by the precision of the studios we admire, FORME was built to sweat the details others skip. No kerning pair is left untouched, no interaction shipped unpolished. Nothing feels added — everything belongs.

Restraint

Say less, mean more.

Precision

Every pixel is a decision.

Continuity

One idea, every surface.

Patience

Slow work, built to last.

Built for the Brief

From founder deck
to global brand, read at any scale.

From pitch deck to product interface, FORME systems hold at every scale — whether printed on a business card or scaled to a building facade. A studio that moves as fast as the businesses it builds for.

Case Study Meridian Bank — Full Rebrand, 2024 Discovery → Launch in 14 weeks

Born from a Shared Desk

A studio shaped by the people who built it

FORME started in the back room of a Lisbon print shop, shaped by the same modernist discipline that runs through the studios we grew up admiring. What began as a two-person type practice is now a full-service studio: refined, expanded, and built for how brands actually launch today. Same discipline, bigger canvas.

Before — 2016 First mark, drawn in an afternoon

After — 2026 A decade of refinement, still legible

One Studio, Three Ways to Work

One studio
fits every stage.

There are also alternative ways to work with us: Sprint compresses the process into a fixed sprint, while Retainer keeps us in the room for the long run.

Project

A defined scope, a fixed price, a clear end date. Best for a rebrand, a launch, a single product.

Sprint

Two compressed weeks for a specific problem — a landing page, a pitch deck, a naming sprint.

Retainer

Ongoing monthly capacity for teams shipping continuously. We become an extension of yours.